Do you want to improve your blog value, get more hits, and rank high on search engines? Then you must optimize how your blog is indexed in a search engine.
While there are lots of factors involved in building quality blogs that can draw huge traffic in, having simple things right in the beginning is as important. One of this simple thing is getting your blog indexed properly with the right description & keywords to optimize search engine rankings (known as Search Engine Optimization or SEO).
To get information, search engines use automated software agents called spiders, crawlers, robots, or bots to collect the a few words from a site or blog (typically the URLs, blog name, and blog description, and maybe some words in the early part of sentences or paragraphs) that will later be used as keywords to index the blog.
Because you cannot be certain which words are taken as keywords pertaining to your blog, it's most likely that your blog won't be indexed properly in search engines - in the worst case, your highly relevant keywords might not even be used to index your blog. When this happen, searches on keywords relevant to your blog may have your blog buried at the far end of the list of thousands and millions of pages. What a waste!
To have a control of what is read by crawlers on your blog to be indexed, you have to build what is called a META tag - basically a bunch of words that makes up the most relevant description and keywords of your blog. If the META tag exist, this is what the crawlers will read and index and get displayed on any searches related to your keywords.
Here's what a search on my blog looks like on Google. The description is exactly the one I have written in the META tag. The 1st search on the list shows the new META tag description that was made a few seconds before the snap. The old META tag is shown beneath it (22 hours ago).
There are basically 2 parts to a META tag: first is the META description and second is the META keywords. The description are what appears on a search. As you can see, if the description is too long, it'll be cropped as search engines only use a few lines to describe the blog. An optimum number of characters to use for META description is 150 (including spaces and dots).
For META keywords, you can use as many words as you want, but don't repeat the same word too many times (more than 5) to avoid keyword spam. Crawlers can identify keyword spamming easily - which won't make it good either for SEO.
To create a META tag, simply copy the code below and rewrite your META description and keywords (the red text):
<meta content='text/html; charset=utf-8' http-equiv='Content-Type'/>
<meta content='Write your META description here. Keep it less than 150 characters.' name='description'/>
<meta content='Write your META keywords here as many as you want separated with commas. Keep word repetition less than 5 to avoid keyword spamming.' name='keywords'/>
Then, place it in between the
<head> ..... </head> section near the top part of your template XML code. It's best to put it just below the
For more details:
Go to this Free META Tag Builder tool. It directs you easily to build a META tag, create the HTML or XHTML code, and guides to paste it into your blog template XML code.
Just for the fun of it, you can analyze your blog's original description and keywords by submitting your blog URL at the Free META TAG Analyzer before placing the new META tags in your blog - so that you can compare how it is indexed before and after the change.