Guides to Building Quality & Original Content

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The single most important aspect on your blog that affects everything else is its content. It has to be unique, original, of high quality, and gives value and meaning to its readers. There are some pointers that you can follow to guide you towards writing these type of contents:

Photo by Thiru Murugan.
  • Add value - The most common ways of finding good topics to write about is by reading other blogs to see which topics create the most buzz. But rewriting it without adding new perspectives or new thoughts simply means that your post is valueless. So, be original, independent, and add something new.
  • Add personal experience - Adding your own experiences relevant to the topics does not only add uniqueness to your posts, but also get your readers more interested to learn from it because the value is real. Draw conclusions from your experience and share them with your readers.
  • Brainstorm - Writing post isn't simply about typing whatever crosses your mind. A good writing has good ideas, substance, and structure. To achieve any good writing level requires you to do some initial planning and brainstorming. Here's an article that discusses some brainstorming techniques for bloggers.
  • Write a journal - Ideas doesn't only popup when you're sitting in front of your screen. It comes in whenever it wants to. If not recorded, it'll be gone, never ever to come back. Writing any ideas you have on a journal keeps you organized. Journal also helps you refine the many ideas you have into a few solid ones that can grow into valuable articles. A post is better written only with proper planning, brainstorming, and editing - which can systematically be done if you make writing a journal a habit.
  • Be patient - Some ideas can grow into something complete easily, but not always. Whenever you have a writer's block or have some ideas that couldn't materialize into something meaningful, just be patient and write them in your journal. Small unfinished ideas can be combined into larger and more substantial ideas.
  • Be unconventional - When writing on critical issues, there's always two sides to it. The easy way is to go with the flow. But if you can build your arguments to go against the conventional thinking, it'll have a greater chance to strike more interest and be remembered.
  • Expand old posts - Looking at some of your old posts (or even other bloggers' posts as well), you'll find that there are a few more popular ones than others. Look back into it and think about how you can broaden its scope or solidify it into something more substantial.
  • Add more details - There are many posts that cover only the general information and the basics of some topics, scratching only their surfaces. Try to build on these topics by uncovering more details about them. Put effort to provide in-depth explanations and higher-level knowledge to your visitors.
  • Grow your knowledge - What separates you from other bloggers writing on similar niche are your knowledge. Target yourself to be an expert, otherwise you'll never stand out among others.
  • Solve problems - People commenting on your blog doesn't just praise or critic your blog. Some presents problems to you, hoping that you might be able to help them out. Choose the right problems to tackle on, work on it, and publish it as a substantial article.
  • Act quickly - If you have new great ideas, or think they're great, write and publish them right away. Original and new ideas have a good chance of pulling huge traffic. If you wait, others might write about them first. You'll then loose the only opportunity to be original and the chances of pulling any traffic.
My Comments
The heart of a blog is its content. Without it, it's almost impossible to get anything else: high traffic, large readership, top positions on social bookmarking and directories, and large monetizing revenues.

Question
I haven't encountered any discussions on the style of writing (writing technique, intonation, structure, etc). Does it have any influence on readerships? For example, is writing with straight-forward conversation-style writing better than proper textbook writing when it comes to writing blogs? What about broken English? Better means drawing more visitors, of course.

What do you think? Which style do you like best, or don't you have any preference at all?

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This post is an adapted and summarized version from the original post at VandelayDesign.com (Alexa ranking: 24,520). The original article has been shortened from 1231 words to 615 words (50% less) with the main points kept intact.

22 comments:

Teri Kelsey July 17, 2009 10:15 pm  

Style should fit the writer and the content. If you try to fake a certain style, it will fall flat.Instead focus on the writing, including grammar and spelling. We all let the occasional typo get past us, but too many errors make folks turn away.
Compare writing at different blogs to see. Mine at http//abookwithaview.blogspot.com, is written for people who love to read, so my style is a little more formal. It works for me and the blog.

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