SEO-Related Mistakes You Must Avoid

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Terri Wells wrote in SEOCHAT.com mistakes related to SEO that should be avoided by webmasters. These mistakes could have bad results on your site’s position in search engines, traffic, and revenues which in the end badly hurts your strategy especially if your sites are intended as money generators. Some of the main ideas of her article are summarized here.

Keep Your Site Always Accessible
Taking your site down offline, due to maintenance for example, is bad for search engine optimization (SEO) as this will upset visitors especially regular readers. Even worst is if search engine robots crawl your site when it is down. Your site will be assumed to have expired and lost its position in search engine results pages (SERP).

To climb up the search engine rankings afterward when it’s up online would require full SEO effort again. It’s better for you to put up a mirror site when your original site needs to go offline.


If the site is a business portal and you’re not able to attend to it, say during vacation, it’s best to just let it up and running than to have it down. One advantage is that when it’s online your site has a chance to climb up the SERP. You can place a note saying that you’re not available during a certain time to avoid confusion or have forms for them to still place orders.

Spend Time and Money Wisely

There are tendencies for people who don’t know SEO to hire SEO companies to improve SERP positions drastically. Largely, these are spamming. Most of these companies will build large number of links to your sites. What people don’t know is that the links come from unrelated sites that aren’t counted as valuable to get your position up in SERP.

Search engines also have the ability to detect suspicious links, especially a large number of them and may penalize you for that. As a rule of thumb, good links take time and don’t come cheap.

Search engine crawlers eventually will index your new site, so it’s a waste of time to submit the URL yourself to search engines (although there are tips that say otherwise).

Submitting your URL to directories also have less effect on SERP nowadays compared to a few years ago because today’s search engines have more advanced and improved criteria indexing sites and blogs – most directories are now classified as link farms only, which is not seen as valuable links.Submitting to manually edited site like Wikipedia won’t do any good because they are set with a “nofollow” property, meaning that crawlers do not follow outbound links.

Compromising Content is a Bad Thing
The strategy of splitting content in subdomains to gain more spots in SERP is not a good one. It risks visitors’ experience as the contents are divided in different subdomains or even domains making it harder to find. In the long term, your readers’ bad experience dominates and affects your site negatively in terms of traffic and in the end conversions to revenues.

There are reports mentioning that some sites aren’t crawlable and thus won’t lend
them positions in SERP. Some of the main causes are:

  • Incorrect robots.txt files.
  • Need Session IDs.
  • URLs have too many variables.
  • Complex navigation menu.
  • Too much use of AJAX, Flash, or graphics.
The good trend is to make it as simple as possible.

Although one should focus on SEO to get noticed, compromising content is not the way to go. Many have made this mistake. In a bigger picture, the main purpose people search the internet is to find good content; tricking them into sites without real and valuable content won’t last long.


Don't Abuse Keywords
Today’s search engines are advanced enough to have the ability to detect keyword abuse as spamming. And, they’re advanced enough to penalize those sites that do this. Types of keyword abuse include:

  • Stuffing content too much with keywords.
  • Stuffing meta tags, titles, and headers with keywords.
  • Having the same meta tags on every page (identified by robots as duplicating contents).
  • Tricking readers with hidden keywords (keywords with background color to make them invisible).
Good Practices
Targeting general keywords will make it nearly impossible to rank in SERP. Instead, try targeting longer and specific keywords such as “making money with blogs” rather than just “money” with too much competition from more established websites. New sites will have more chances of crawling up the SERP using more specific keywords, and results into better conversion if your main goal is to make money.

Focusing too much on building the perfect keyword density is not a good idea too because this makes your writing flows unnaturally, too repetitive with the same keywords, and boring to the readers. Write naturally and let those keywords fall into place. Forcing it only makes your content unreal and annoying to read.

Update: This following article gives compact SEO tips to improve your search engine ranking.

Photo by *L*u*z*a*.

----------------------------
This post is a summary of an original post by Terri Wells at SEOCHAT.com (Alexa rank: 2740). The original length of 1848 words has been cut down to 806 words (56% less).

42 comments:

StevenJack October 16, 2008 2:50 am  

Good post for this comment.Focusing too much on building the perfect keyword density is not a good idea too.

stev4n August 28, 2009 5:45 am  

By using the services of an seo consultant
they can make sure that the search engine optimisation implemented, will have the necessary effect, they will compliment this by adding your website to a web directory .
They know the fundemental errors that a website designer may make when designing your website.
To compliment the seo they may recommend a pay per click campaign, to help you generate inquiries, while the optimisation teakes effect.
They will also update you on seo news, unlike an normal seo company ,also they will suggest to create blogs about your products like leather sofas or if its a service like
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seo January 27, 2010 1:45 am  

Thanks for the sharing of such information. we will pass it on to our readers. This is a great reading. Thanking you. Seo consultant

Brandon December 23, 2010 1:59 am  

This is a nice piece of information. What's my concern is is Social Media good or bad for SEO?

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platonic December 09, 2011 5:01 am  

good post that really help us to avoid mistake.

Micheal October 18, 2012 5:10 am  

When you are trying to drive traffic to a website, the best and cheapest way to do so is through search engine traffic. Keywords and keyword phrases are the terms readers are entering into search engines, such as Google. By following these steps, you can learn how to use SEO keywords to get traffic to your website.
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Edward Son December 04, 2012 5:20 am  

Good post for this comment.Focusing too much on building the perfect keyword density is not a good idea too. local seo

jaffa December 05, 2012 11:25 pm  

Social Media has so many benefits now and is playing a huge part in SEO. Been looking at this ourselves and there is so much information it is kinda hard to know where to start. However, start with the main accounts on Facebook, Twitter, Google+ etc and get busy on there. Thanks.
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Great post full of useful tips! My site is fairly new and I am also having a hard time getting my readers to leave comments. Analytics shows they are coming to the site but I have a feeling “nobody wants to be first”. this content

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